This was by far my favorite commercial in a Super Bowl filled with so-so commercials. I thought the game was great, which made up for the terrible music. Slash and Fergie will probably not be going on tour anytime soon.
It's amazing to think about how the Super Bowl has become such an event, where people are willing to pay $1000 just to park near the Stadium, where over 100k fans gathered inside the stadium, with plenty more paying $200 to watch the game on a big screen TV outside the stadium. So much of life grinds to a halt on Super Bowl Sunday.
At yet, at one point near the end of the game, one of the announcers said, 'the world is watching', and I thought, 'we are completely out of touch with the world if we believe that.' The world wasn't watching--the game starts at 11:30 at night in England, later in most of Europe, where football means something totally different. Protests in Egypt have not ground to a halt so that others can clearly see what the outcome of a challenge flag thrown by the Packers coach will be.
Is the Super Bowl a heck of a lot of fun to watch, a great event to celebrate with friends? Sure.
Should we keep it in perspective and be willing to pour the same amount of energy and resources into the global problems of poverty and violence? I hope so.
Imagine what might happen if the companies who were willing to pay $100k per second of advertising poured the same resources into the battle against hunger. Imagine what would happen if life in this country ground to a halt for an evening so we could do our best to ensure that no one had to sleep in the streets. Imagine what might happen if 100k people came together to worship Christ with the same energy they cheered on two football teams...
How can we make these dreams reality? How can we keep Christ above all?
Day by day--may we begin in prayer, and go forth from there, with eyes searching for opportunities to show God's love, with hands willing to serve and hearts ready to love.
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